Constantly being imparted a habit of living in debt has told on web interests of Ukrainians. Present and potential bank customers want to learn more about possibility of quick and cheap lending money. As a result, in Yandex search system the word ’bank’ from Ukraine is requested 64 thousand times per month. It is definitely less than two most popular web words – ‘porn’ and ‘job’ – have, but already more than request indicators of the words ‘car’ and ‘acquaintance’.
The search site of BigmirNet company registers not so significant popularity of the banks among Ukrainian web audience. Sites on this topic are at the bottom of the list comprising 500 search groups. But the heading ‘business and finance’ takes steady fourth place on the number of hosts, yielding only to the headings ‘Mass Media’, ‘portals’ and ‘job’. Most often on financial topic people search the web for currency exchange, insurance companies, banks’ rating and deposits.
Inquired information people get not from the bank sites. First places on search system ratings in the sections ‘economy’ or ‘bank’ take resources telling about financial service. ‘Yearly increase of people visiting our site is 50% which is growth by 1.5’ – boasts the director of ‘Infinservice’, the owner of Finance site Konstantin Leontyev.
The experts explain this by the fact that bankers haven’t learnt to create interesting sites yet. And 10% of them don’t have sites at all, as it is shown in researches of ‘Prostobank Consulting’ company. For this reason users get most information on the banks at forums and financial news sites – such portals as Ricardo, Prostobank, forum Banker.net go into top-10 of the most popular sites according to rating of BigmirNet company.
Ukrainians became wealthier – it is not only reported by State statistics committee but is also noticed by owners of the financial sites. ‘It is rally so, people search the web for financial information quite actively, and it is connected with appearing of the free assets,’ – assures the owner of Finance.ua Konstantin Leontyev.
But the interest to financial topic is being stirred up by also entrepreneurs who got more active in using the web. ‘The main attention to banks quotations, represented at our site, falls on the morning hours,’ – notes the director of informational agency ‘BusinessInfoNet’, the owner of the site bin.com.ua Gennadiy Sokol. ‘We tend to connect it with increase of the business web audience,’ – adds he.
The experts are confident that interest of Ukrainians to the financial topic will be growing furthermore, because the number of people opening deposits or getting credits in the bank is growing. Only according to the National bank data during first six months bank deposits of the citizens increased by 18%, up to 127 billion hrn, and credits increased by 37%, up to 107.6 billion hrn.
