‘Prostobank Consulting’ company has two internet-projects - http://www.prostobank.com.ua and http://www.prostobiz.com.ua- and one printed issue – ‘Prostobank.com.ua’ newspaper. And it is ready to give the space in them to Ukrainian banks and other financial companies for placing the information materials or experts’ comments.
We offer PR-services which mean cooperation of the informational (not advertising) character. Our company does not place the interviews and other comments of the experts who openly praise or promote services of this or that organization, without an ‘Advertisement’ note. We understand PR as giving the society objective information on a company ordering PR-serviced, by means of giving space at the sites and on newspaper pages for placing professional interviews and comments of specialists.
Thanks to the services we are ready to offer, you will be able to form in the community (partners and customers) positive attitude to your company, and also to confirm you have only professional employees.
Our reporters will prepare the questions for such publications, and comments and answers to the interview questions are prepared by your experts, which allows to make the former useful and interesting both for readers and for an interviewee.
High rating and proved authority of our publications favor to re-publishing our articles, interviews and other materials by other internet-resources. Thus, the cooperation with us will allow you to increase the number of mentioning your company in the press and strengthen your authority.
‘Prostobank Consulting’ Company, with the help of its internet-projects, is ready to render Ukrainian banks the following informational (PR) services:
| Name of informational service |
Columns on the websites |
Examples of informational services |
|---|---|---|
| Placement of the bank’s specialists’ commentaries and recommendations on the website |
«Recommendations» «Press» |
|
| Preparation and placement of the bank’s expert’s interview on the website |
«Opinions» |
|
| Preparation and placement of the article about the banking goods or services on the website |
«Press» |
|
| Placement of the bank’s news on the website* |
«News» |
|
| Placement of the information on bank’s shares on the website |
«Shares» |
|
| Placement of the bank’s specialists’ commentaries in analytical news of the company (with posting to other Mass Media)** |
«News» |
* news and shares of the bank are placed on the site in case of their correspondence with portal subject;
** analytical news are represented by the research results of the banking services market, which are conducted by the company. They serve an additional informational cause to increase quoting the name of the bank in Mass Media.
In the process of the informational cooperation the company is ready to give the assistance in preparation of:
- Press-releases or bank’s news which are going to be placed on the company’s websites;
- Commentaries of the bank’s specialists;
- Publications on the banking goods and services.
List and cost of informational (PR) services of ‘Prostobank Consulting’ company
for bank and financial institutions
| № |
Kinds of informational services |
Maximal number of publications in information packs per month, units. |
||||
| «Prosto Tak» |
«Prosto Economical» |
«Prosto Standard» |
«Prosto Premium» |
«Prosto Elite» |
||
| 1 |
Theme news of a bank |
Unlimited number, according to arrival |
||||
| 2 |
Theme actions of a bank |
|||||
| 3 |
Expert’s quotation in a publication text |
2 |
4 |
6 |
8 |
10 |
| 4 |
Expert’s opinion at the end of a publication + photo |
2 |
4 |
5 |
6 |
|
| 5 |
Bank’s experts’ recommendations + photo |
2 |
3 |
4 |
5 |
|
| 6 |
Expert’s commentary on the news that is sent to other MM |
1 |
2 |
3 |
4 |
|
| 7 |
Expert’s commentary in ‘www.prostobank.com.ua’ newspaper + photo |
1 |
2 |
3 |
||
| 8 |
Bank’s expert’s interview + photo |
1 |
1 |
2 |
||
| 9 |
Press-releases of a bank not connected with site’s subject |
1 |
2 |
2 |
||
| 10 |
Articles about bank’s new products and services |
1 |
1 |
|||
| 11 |
Online conference with bank’s employees + photo |
1 |
||||
| Total citation index of bank’s experts |
2 |
9 |
18 |
26 |
34 |
|
| Cost of information pack per month (uah) |
For free |
1262,5 |
2525 |
3787,5 |
5050 |
|
Advantages of work on informational (PR) service of banks and other financial institutions
with ‘Prostobank Consulting’ company
- Unique information sites.
Our company owns unique web resources which are aimed at bank services consumers:
- www.prostobank.com.ua – online guide in the world of bank services for individuals;
- www.prostobiz.com.ua – online guide in the world of bank services for business.
Total attendance of the portals is more than 90 thousand web visitors per month.
At that the main value of our audience is that web visitors of the sites www.prostobank.com.ua and www.prostobiz.com.ua are people who have a definite need in this or that bank service, but they haven’t defined the means of its satisfaction yet. Thereby our audience is with high probability future consumers of your services.
Also in October 2007 our company launched the new project ‘The newspaper ‘Prostobank.com.ua’’ – a free newspaper devoted to bank and financial services for individuals. The number of printed copies of the newspaper is 5,000. its periodicity is two times per month. Distribution is in Kyiv (in the underground).
- Exclusive informational reasons. Our company owns large amount of analytic information on the bank market of Ukraine, which allows us to make exclusive news that is actively retransmitted in the online MM (on average up to 25 mentions of every piece of news).
- Our own editorial staff of the leading journalists of Ukraine. Since October 2007 our company has been involved into creating our own site content. In such way since October the 1st in Ukraine will appear two more information sites offering exclusive news and articles for all who are interested in personal and corporative finances. There has been created the editorial staff in the company, which comprised the leading journalists of Ukraine who write on financial topic. Thanks to this fact there will appear at site visitors’ disposal the original information on the state of financial market of Ukraine – news and articles written on the basis of researches held by ‘Prostobank Consulting’ company’s analysts including. The new editorial staff will offer the articles analyzing current state of the financial market, giving practical advice, and containing professional commentaries of the experts.
CONCLUSION: Not only will the placement of commentaries, pieces of advice, interviews of bank’s specialists on the pages of our projects, in analytic news and articles of our company increase citation index of bank’s name in web and printed MM, but it will also increase the level of trust to the bank’s brand, its recognition, which, in its turn, will positively influence the increase in volume of bank’s products and services sales, its authority among potential and current customers and partners.
Additional information:
Discounts: if an information pack is bought for 3 months – the discount is 10%, if for 6 months – it is 20%.
Change of pack’s cost: at making of contract on long-term cooperation the cost of information pack is fixed at the moment of making the contract.
Change of set and amount of informational services in a pack: they may be changed at mutual agreement.
With all due respect,
‘Prostobank Consulting’ company
The additional information is on the phone number:
+ 380 44 559 97 07
